LORYC 1920 Mallorca is race car brand. In its early years the company produced different acclaimed automobile models in their Palma de Mallorca facility until 1923.
In 2013 the German technology inventor Charly Bosch aquired the brand rights to relaunch the company as a producer of fine electric cars. Oliver Brenneisen is documenting the process since its initiation as a long-term project. The photographic work includes all the steps from the first sketches to assembling and testing. In autum 2015 a fully functional LORYC Electric first hit the roads of Mallorca. The launch of the final LORY Electric speedster model is scheduled for summer 2016.
Making of LORYC Electric - the Mallorca car
LORYC Electric Speedster prototype testing
LORYC Is the only car brand on Mallorca and the vehicles are manufactured manually on the island. The exterior of the LORYC Electric sports a retro design in a 1920 race car look. The bodywork is unpainted and made from hand whetted aluminum. The inside parts are state-of-the art including a longe range battery.
Photographer Oliver Brenneisen and inventor Charly Bosch (Photo: Lora Leder)
First drive-out of LORYC Electric - the Mallorca car
The full LORYC image library photographed by Oliver Brenneisen is available for licensing and syndication.
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"I wanted to build the essential Auto" Interview with Charly Bosch for 100% Mallorca Blog